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The Story

A-Z Vending Pty Ltd are leaders in customer service with 24 hour service calls. Our machines are fitted with the latest technology and we provide service maintenance within 5 hours. All machines are filled, cleaned & maintained on each visit.

Challenge & Challenge

As a new business and with unique idea of installing vending machine for free was the main constraint because of less awareness. Their main goal was to establish themselves in the space, building up brand awareness amongst consumers. They wanted to reach huge crowd specifically colleges and universities. So the main consumers are the people glued to the internet.

We have decided to go for something which can be used virally on internet and takes less time to explain the business. We came up with the animated video creation idea where we can incorporate all the business elements quite easily and consumer can understand while enjoying the animation. As the target audience is digitally advance we can use this video in digital marketing as SEO, paid facebook marketing etc.

Result

When we have started the campaign data was not in place as DA (Domain Authority) was 5 which was very low from SEO standard. But after implementing the strategy now DA is 13. Within first 2 month we have recorded 125% of increase. After running paid ads on Facebook and Google now we are sitting at 620% of growth.

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