Perkin Knives has been the leading provider of hunting knives in the UK. With special attention to quality and minimum etal waste, they have been offering some of the best and hottest selling knives in the country. Their love for the outdoors is evident in their products as they offer specialised knives designed to be the perfect tools for hikes in the wild and hunting expeditions. Their passion for thee outdoors is evident in their products, and in the long list of satisfied customers.
The beginning of any project happens with the planning. This is the step where we understand the client’s brand, what services they offer, about their business values, and most importantly, what they wish to achieve with the help of our team.
Once the requirements were clearly understood, a comprehensive research was conducted about the target audience. A website design, comprising of elements that would resonate equally with the brand’s values and the audience’s interests. Consistent content strategy was also put in place, adhering to the findings of our research.
At this stage, everything gets moving. A brief is shared with the development team by our project manager. Adhering to this brief, HTML coding is put into place, and integrated with appropriate technological platforms like WordPress. The first test draft is developed and shared with the quality team for quality checks. A report is prepared and shared back with the technical team, who then make necessary changes, if any.
This is where a quality check team tests the website for compatibility and errors. Things like page load time, compatibility across platforms are tested at this stage. The report of these tests is then shared with the project manager and client for the review. Post the review, the website goes live.
The results, as expected were delightful. A 40% increase in generated leads, coupled with an all time high conversion rate for the client was achieved.