Grotty Yachty Clothing is an independent sailing brand based in the Whitsunday region of Queensland Australia and was established in 2009.
Grotty Yachty knows that sailors are creative, funny and resourceful so get inspired – have fun and get your idea on a tee shirt that is all your own making.
The Grotty Yachty label represents the extremes of sailing, from club regattas around the buoys, to isolated coastal anchorages or long ocean passages. Technically speaking our gear is best worn on the rails, down by the dock, coming alongside and after a long hot shower!

The Challenge

Client wants his business should have online presence with their current website and with marketing strategy. Client wanted to achieve higher rankings and more organic traffic from online search engines to increase their online enquires.


To increase the ranking and traffic we followed below mentioned steps:

  • Fixed all the errors which were found on the website.
  • Optimized the website by implementing on page activities and off page activities which helps in increasing the traffic and back linking of the website.(promotion of website to get more traffic and building more authority with the Google)

Add On Strategy

  • Remarketing for the campaign and implemented ecommerce code on the backend of the website.
  • More optimization of the website is also being done to increase traffic and enquires.(adding more content to the website)


Our efforts and Client has seen a steady increase in both new and repeat customers along with its rising web traffic. Over six months of time period from July 2015 – Dec 2015, website traffic grew astronomically. In the future we hope that they will allow us to invest time into an ongoing campaign that will help to increase more traffic and improving the best results for the campaign.

When we started In the month of June 2015 the average total number of site visits per month were 852. And in the month of December 2015 the total numbers of visits per month were 1649.

The Results

Mobile Traffic


Organic Search


Social Referral