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10 January, 2014

Copywriting 101 – The Basics

Getting Started with Copywriting

Good copywriting captures the reader’s attention and motivates interest in your business. The best copywriting tip one can learn is to always keep your audience in mind. Copywriting should appeal to a variety of customers and visitors while remaining specific enough to be clear. Successful copywriting convinces your audience to either purchase your product, or inspires curiosity about your product.

One of the best ways to begin drafting copy is by conducting research on successful businesses with similar products in order to note their strategies and what sort of approach they employ. What factors and details in the copywriting of the competition make it successful? Is there a fundamental aspect that appeals to customers looking for similar products and if so how will your business appeal to those details in a unique way?

Successful copywriting is dependent on presenting information in a unique and exciting way, even if that information is not a new development. Copywriting is essential to online marketing because, in a lot of ways, it functions as the primary mode to grab customer’s attention. While images and videos are helpful, they don’t afford people the convenience of scanning quickly for significant information. Copy is essential to an online business because it can reassure, motivate, inspire, and convince your audience/customers/investors, etc. Effective copywriting gives your business the power to orient your customers in the direction you desire.

Goals for Copywriting

The goal of copywriting is to create content that reads easily, while simultaneously being persuasive and informative. In addition to knowing your audience, copywriters should be extremely familiar with the products or services they are creating copy for. At SMEGOWEB, our copywriters are expected to do research on assigned products to ensure that a product is properly and accurately advertised. Understanding a product or service is key to producing copy that will sell and satisfy, rather than mislead.

While some products need specific and technical copywriting techniques, copy should always be appealing and interesting enough to capture the attention of the reader. Chances are, if copy is boring or initially too technical, customers will not gravitate towards your product. That’s why it is important to know your audience as well as your product before creating copy.

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